They’re probably going to end up in someone’s burger, but at least these guys can say they’ve lived a happy life.

A Russian farmer learned that happy cows are more productive, so he decided to buy some state of the art LED TVs (not sure if they’re HD) so the cows can have something to watch. The TV’s play an endless loop of images taken in the Swiss Alps, showing green pastures, lakes and trees, stretching as far as the eye can see.

The reaction of the cows wasn’t as spectacular as you might expect. These are high quality displays, a human would have probably jumped for joy, but the cows simply ignored their expensive gifts. Now the farmer is measuring the results of his investment, by comparing the productivity of these television-watching cows, to a group deprived of television.

I tell you, these cows better step up their game, or they might end up with a hole in their stomachs. And that’s no joke.

via EnglishRussia